Last updated: 20 August 2026
Elite International Real Estate Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you:
visit our property finance website;
make a finance enquiry;
communicate with us; or
are introduced by us to a third-party finance professional, broker or lender.
For the purposes of UK data protection law, Elite International Real Estate Ltd is the data controller for the personal information that we collect and determine how to use.
1. Who we are
Elite International Real Estate Ltd provides property-related services and may assist clients in identifying potential property finance solutions.
Where appropriate, property finance enquiries may be introduced to suitably authorised third-party:
finance brokers;
finance professionals;
intermediaries; or
lenders.
Elite International Real Estate Ltd does not represent that every application will qualify for finance.
The availability, cost and terms of finance will depend upon the relevant lender or finance provider.
Contact details
Elite International Real Estate Ltd
Churchill House
120 Bunns Lane
London
NW7 2AS
Email: finance@eliteintlrealestate.com
Telephone: 0330 113 5535
Website: finance.eliteintlrealestate.com
Company number: 5817682
ICO registration number: ZB201063
2. Information we collect
Depending on how you interact with us, we may collect the following information.
Identity and contact information
This may include:
your name;
email address;
telephone or mobile number;
postal address;
business or company name; and
your preferred method of contact.
Property information
This may include:
property address or location;
property type;
purchase price;
current or expected property value;
tenure;
existing borrowing or finance;
rental income;
proposed works or development;
proposed exit strategy; and
other information relevant to the property transaction.
Finance enquiry information
This may include:
the amount of finance required;
the type of finance sought;
proposed loan term;
purpose of the finance;
deposit or equity available;
anticipated completion date;
refinance requirements;
development or refurbishment costs; and
information you provide in the “Tell Us About The Deal” section of our enquiry form.
If your enquiry progresses, additional financial or identification information may be requested either by us or, more commonly, directly by the finance professional, broker or lender dealing with the application.
Communications
We may retain records of communications with you, including:
emails;
telephone notes;
enquiry forms;
correspondence;
WhatsApp or other business messaging communications; and
records of introductions made to third parties.
Website and technical information
When you use our website, we may collect information such as:
IP address;
browser type;
device type;
pages visited;
referral source;
approximate location;
dates and times of visits; and
cookie or analytics information where applicable.
3. How we obtain your information
We may obtain your information:
directly from you when you complete our Finance Enquiry form;
when you telephone, email or message us;
when you make an enquiry through a property portal, website or advertising platform;
from an existing client relationship;
from an introducer or professional adviser;
from a company, director or representative involved in a property transaction;
from publicly available sources where lawful; or
from finance professionals or lenders where necessary in connection with your enquiry.
Where personal information is obtained from a source other than you, UK data protection law may require us to provide appropriate privacy information within a prescribed period.
4. How we use your information
We may use your personal information to:
respond to your property finance enquiry;
understand the property transaction you are seeking to finance;
assess what type of finance may potentially be appropriate;
communicate with you about your enquiry;
identify suitable finance professionals, brokers or lenders;
introduce you to a relevant third-party finance provider;
provide information requested by you;
administer our relationship with you;
keep records of enquiries and introductions;
deal with complaints or disputes;
protect against fraud or misuse of our services;
comply with legal and regulatory obligations;
improve our website and services;
monitor website performance;
maintain the security of our website and systems; and
send marketing communications where permitted by law.
5. Our lawful bases for processing your information
UK data protection law requires us to have a lawful basis for using personal information.
Depending on the circumstances, we may rely on the following.
Legitimate interests
We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
This may include:
responding to enquiries;
understanding a proposed property transaction;
communicating with potential clients;
making requested introductions;
maintaining business records;
improving our services;
preventing fraud; and
protecting our business.
Where legitimate interests are relied upon, we consider whether the processing is necessary and proportionate and whether it would reasonably be expected by you.
Steps taken at your request
Where applicable, we may process information because it is necessary to take steps requested by you in connection with obtaining or considering property finance.
Legal obligation
We may process information where required to comply with applicable:
legal;
regulatory;
tax;
accounting;
fraud-prevention; or
other statutory obligations.
Consent
Where consent is required, for example for certain forms of electronic marketing, we will ask for it separately.
You may withdraw consent at any time.
For electronic direct marketing to individuals, consent will normally be required unless a permitted exception applies.
Consent must involve a positive action and should not be obtained using pre-ticked boxes.
6. Sharing your information with finance professionals and lenders
One of the principal purposes of our finance enquiry service is to help connect:
property owners;
investors;
landlords; and
developers
with relevant finance providers.
Where appropriate to your enquiry, we may share relevant information with:
authorised finance brokers;
mortgage or commercial finance intermediaries;
bridging lenders;
development finance providers;
buy-to-let lenders;
commercial mortgage lenders;
specialist property lenders;
other suitable finance professionals; and
professional advisers involved in your transaction.
We will only share information that is reasonably necessary for the purpose of dealing with your enquiry or making an introduction.
A broker or lender that receives your information may become a separate data controller and will have its own privacy policy explaining how it handles your information.
Submitting an enquiry to Elite does not guarantee that finance will be offered or approved.
Any finance remains subject to the relevant provider’s:
underwriting;
valuation;
borrower eligibility criteria;
credit assessment;
property assessment;
terms and conditions; and
availability.
7. Other organisations with whom we may share information
We may also disclose information where reasonably necessary to:
website hosting providers;
website and online form providers;
email and communications providers;
CRM and business-management systems;
cloud-storage providers;
IT and cybersecurity providers;
accountants;
solicitors;
compliance advisers;
insurers;
professional consultants;
regulators;
law-enforcement agencies;
HM Revenue & Customs;
courts or tribunals; or
another organisation where disclosure is required by law.
Service providers acting on our behalf are expected to process information only for authorised purposes and to apply appropriate safeguards.
8. Marketing communications
Submitting a property finance enquiry does not automatically mean that you have agreed to receive unrelated marketing emails or text messages.
Where consent is required for electronic marketing, we will obtain it separately.
For example, an optional marketing box may say:
☐ I would like to receive occasional property and property-finance news, opportunities and updates from Elite International Real Estate Ltd by email.
This box should not be pre-ticked.
You may opt out of marketing at any time by:
following an unsubscribe facility contained in a marketing communication; or
contacting us at finance@eliteintlrealestate.com.
Different rules may apply to corporate businesses.
You have an absolute right to object to the use of your personal information for direct marketing.
9. Cookies and website analytics
Our website may use cookies and similar technologies to:
ensure the website functions correctly;
maintain security;
remember settings;
understand website usage;
measure website traffic; and
evaluate the effectiveness of our marketing.
Where cookies are strictly necessary for the operation of the website, consent may not be required.
Where consent is required for analytics, advertising or other non-essential technologies, we will seek appropriate consent through our cookie controls.
You can also manage cookies through your browser settings.
Please see our separate Cookie Policy for further information.
10. How long we keep your information
We do not keep personal information for longer than reasonably necessary.
The appropriate retention period depends on:
the nature of the information;
the purpose for which it was collected;
legal requirements;
regulatory requirements;
contractual requirements; and
complaint or dispute-related requirements.
General retention periods
Initial enquiries that do not proceed
Up to 24 months.
Finance introductions and transaction-related correspondence
Up to 6 years after the relationship or transaction ends where reasonably necessary.
Complaints or dispute records
Normally up to 6 years following resolution, or longer where legally necessary.
Marketing consent or suppression records
For as long as necessary to demonstrate your preference and prevent unwanted marketing.
Website analytics
According to the relevant analytics and cookie configuration.
We may retain information for longer where:
required by law;
a complaint or dispute is ongoing;
litigation is contemplated;
fraud or regulatory concerns arise; or
another legitimate reason requires continued retention.
11. International transfers
Some technology, email, cloud, website or service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal mechanism is in place where required.
This may include:
a UK adequacy regulation;
the UK International Data Transfer Agreement;
the UK Addendum to approved contractual clauses; or
another legally permitted safeguard.
12. Security
We take reasonable technical and organisational measures designed to protect personal information against:
accidental loss;
unauthorised access;
alteration;
disclosure;
misuse; and
destruction.
However, no internet-based system or electronic transmission can be guaranteed to be completely secure.
You should avoid sending:
passwords;
banking credentials; or
unnecessary sensitive information
through an ordinary website enquiry form.
13. Sensitive information
Our standard property finance enquiry form is not intended to collect special-category personal information.
This includes information about:
health;
racial or ethnic origin;
religious beliefs;
political opinions;
sexual orientation; or
trade-union membership.
Please do not include this type of information in the free-text section of the enquiry form unless it is genuinely necessary.
14. Credit and lending decisions
Elite International Real Estate Ltd does not make a lending decision merely because you submit a finance enquiry through this website.
Where your enquiry is passed to a broker or lender, that organisation may carry out:
credit-reference searches;
affordability assessments;
fraud-prevention checks;
identity verification;
company searches;
property valuations; and
automated or manual underwriting.
Those activities will normally be governed by the broker’s or lender’s own privacy policy.
You should review the relevant third party’s privacy information before proceeding with an application.
15. Your data-protection rights
Depending upon the circumstances and the lawful basis being relied upon, you may have rights including:
the right to be informed about how your information is used;
the right of access to personal information held about you;
the right to rectification of inaccurate information;
the right to erasure in certain circumstances;
the right to restrict processing in certain circumstances;
the right to data portability in certain circumstances;
the right to object to certain processing;
rights relating to certain forms of automated decision-making; and
the right to withdraw consent where processing is based upon consent.
Not every right applies in every circumstance.
To exercise a data-protection right, contact:
finance@eliteintlrealestate.com
We may need to verify your identity before responding.
16. Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate.
Email: finance@eliteintlrealestate.com
You also have the right to complain to the UK’s data-protection regulator:
Information Commissioner’s Office (ICO)
You can obtain current contact and complaints information from the ICO website.
17. Third-party websites
Our website may contain links to websites operated by:
finance brokers;
lenders;
professional advisers;
property portals;
social networks; or
other third parties.
We are not responsible for the privacy practices of independent third-party websites.
You should review their privacy policies before providing personal information to them.
18. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect:
changes to our services;
changes to our technology;
changes to the organisations with whom we work; or
legal or regulatory developments.
The latest version will be published on this website with an updated revision date.
19. Contact us
For questions about this Privacy Policy or the use of your personal information, contact:
Elite International Real Estate Ltd
Elite International Real Estate Finance
Churchill House
120 Bunns Lane
London
NW7 2AS
Email: finance@eliteintlrealestate.com
Telephone: 0330 113 5535
Company number: 5817682
ICO registration number: ZB201063